It may sound like a strange question for someone who has had What Is Your Story as their business name since 2011, but do you even need a brand story to succeed anymore? Does story matter in this lightning-fast landscape of AI dominance, influencer marketing,...
It’s noisy out there. Especially if you’re releasing something new into the world. Instagram ‘experts’ are shouting at you to hop on over to their masterclass, and everything will be solved for you, reels of dancing influencers are asking you to slide into their DM's to...
It is finally, properly summer and so I hope you are enjoying the joys of a garden—if not your own then someone else's nearby. With the recent Roger's fiasco, the need to be off-grid and within 100 yards of my abode seems more urgent. Luckily,...
With summer finally arriving after a horribly damp spring, I started to think about wine tastings (of course) and came across a winery that, like most businesses, wanted me to subscribe to its newsletter. But instead of feeling like signing up, I was put off...
When faced with a lot of impersonal marketing data thrown at me like unkind confetti, I will inevitably kind of whisper, in a quiet, slightly resigned voice, but what is the visitor feeling? Because stories are personal and humans are not just data points. Luckily, I don't have...
Welcome, and thanks for reading my first Story Beats blog! It took me a while to think of a name for this blog. At first, I thought, why not just blog? It’s a humble, well-known four-letter word that feels friendly enough, right? Then I got off a...