Story training

Everyone in your company is telling stories.

Your story and how it is told is a living narrative shaped from the inside out. And that’s how it should be if you’re going to have a healthy story.

I help you develop and maintain a healthy story that will serve your business over the long term. By creating collaborative learning spaces and resources, I ensure everyone has a hand in shaping your brand story and sharing it with the world.

Crafting your story

The craft of story creates the art of story.

Telling your story in a way that connects with people and inspires them to work with you is no small task. For many businesses, deciding which stories to tell and when can be challenging. Story training is an investment that gives you an opportunity to get wildly clear on your purpose and how to communicate it to your staff, vendors, collaborators, and customers.

Improving story skills within your company is kind of like a compound investment—the craft and knowledge will be seen at every level of your business and the returns will be measured in emotional relevance and your bottom line for years to come.

Margaret outside Kelowna's Visitor Centre

Programs and courses

I help learners of all kinds become masters of their own story so that they can then go on to lead, change, and develop healthy, sustainable stories for themselves and their community.

Since 2011, I’ve been instructing students in a variety of settings, from higher education to private sector. I have two degrees in story craft and have continually sought to learn how technology can enhance how we share stories. Teaching is my passion and I love creating customized training for passionate companies that want to experience the benefits of a thriving story culture.

If you would like to discuss your training needs for your business or organization, please contact me to discuss how I can support your learning.

Current story programs


Destination: Story

An innovative course for tourism operators in collaboration with the Gros Morne Institute for Sustainable Tourism (GMIST) exploring how to bring experiences alive through storytelling. This course is exclusively offered through GMIST. Head to GMIST if you are a tourism operator in any of the Atlantic provinces and want to register or learn more.

Webinar series for Digital Experience Development

In this series of webinars, developed for the Gros Morne Institute for Sustainable Tourism, we explore how to bring experiences alive for the visitor through digital storytelling and strategic content development. Available to tourism operators living in the Atlantic provinces. Learn more and register at GMIST.

Select training clients include:

Royal Roads University logo
Travel Alberta logo
Gros Morne Institute for Sustainable Tourism logo
The University of British Columbia logo
Regional Tourism Organization 4 Inc. (RTO4) logo
New Brunswick logo
Tourism Richmond
Destination BC logo
The Tourism Cafe logo
Hear from clients on the benefits of training with Story Doctor:
If you need help with your story, look no further than Mags!

“Over the past three years, GMIST has been very fortunate to work with Mags Doyle to deliver relevant and engaging training programs around story development. Mags’ style of teaching and engagement is incredible and has had lasting impacts with tourism operators around the Atlantic Canada region and beyond. GMIST has also grown from this partnership implementing many of the content strategy/topic models demonstrated in the programs to ensure we are on point and on time with what we are trying to communicate and achieve with our various audiences. If you need help with your story, look no further than Mags!”

~ Jonathan Foster, Executive Director, Gros Morne Institute for Sustainable Tourism

Learn how to improve the health of
your story.

Book a free 15 minute consult about your story health