Story coaching

Stories are personal.

For entrepreneurs, the roots go deep. The reason you started your business and do what you do is the foundational story that influences all the stories you tell into the future.

A strong core story is the lifeblood of your business, and it shapes the experience for your employees, customers and community.

If your story isn’t healthy, it’s harder to lead and make big things happen.

I create a supportive space where we can roll up our sleeves, look at where your story might not be serving you anymore, then work towards finding solutions and mapping out a plan to strengthen and fire up your core story.

I have worked with global companies, not-for-profits, start-ups and solopreneurs—I empathize with the challenges content creators and leaders alike face trying to keep up with the pace of our digital world. My career working as a writer, content strategist and story coach inform our sessions so that:

  • you feel supported in taking risks and being vulnerable (stories have to be connected to the personal if they’re going to be good)
  • gain confidence and certainty about your story in every way
  • take your digital story where it needs to go

Hear how story coaching transformed the process for this entrepreneur:

Storytelling is my new obsession, thanks to Mags.
Prior to working with Mags, I struggled to connect my “why” to the business, how to share my story with guests (did I even have a story?), and how to create thoughtful and meaningful social media content that reflects my brand.

Mags has a natural ability to make you recognize your storytelling potential. A thoughtful listener, she provided a safe, comfortable, and open space to discuss ideas. Her technical and creative writing skills are outstanding and she provides a wealth of information through resources to help guide you through the various stages of storytelling.

As a result of my coaching sessions with Mags, I am feeling energized and passionate about my business and its potential. I am planning thoughtful social media and website content. Her lessons and resources are helping me create meaningful content with an emotional narrative designed to attract visitors. I am connecting with my brand, making it easier to find ways to enhance the guest experience. She helped me dig deeper and find a comfort level with my own unique story, which is now engaging, authentic, heartwarming, and beautiful.

If you’re struggling to tell your story, look no further. Hire Mags.”

~ Shauna Austin, Owner
The Clairestone Inn

Own the health of your story

If you’ve not had a story coach before, I offer an initial consultation at no charge so you can see if it is a fit for you and your business.

If you’re ready to work on making your story better, let’s get started!

Meet your General Story Practitioner

Clients and collaborators on working with Story Doctor:

Building a business has been an interesting journey with many lessons to learn. One of the most important lessons I’ve learned is that we can’t do it all. I enjoyed Margaret’s creativity and sense of humour! It was such a pleasure to work with her!

~ Tracey Klettl, Owner, Painted Warriors

Mags has been a collaborating partner of the Tourism Cafe for 10 years as a coach, trainer and content developer. Her rich knowledge of the power of stories as a critical element of product development and marketing is complemented by her ability to assess a destination from a visitor and professional lens.

~ Nancy Arsenault, Managing Partner, Tourism Cafe Canada

Mags has a unique ability to make you feel very comfortable when working on creating your story. She does her research, asks the right questions, and provides a clear path forward to ensure we are able to tell the story of our business with confidence. I can’t wait to work with her again.

~ Mike Carpenter, Red Rock Adventures

I had the benefit of attending an online course facilitated by Mags Doyle from Story Doctor. The individual coaching from Mags was extremely helpful. She is warm and approachable, while practical and objective, and many of her suggestions have already been put to use.

~ Yvette Rogers, Celtic Colours International Festival

Passionate, creative, knowledgeable and efficient. Margaret produced a website audit for us that is a terrific roadmap for creating our new website. I highly recommend working with Story Doctor!

~ Diane Baker, Wildhorse Ranch