Author: magssd

With summer finally arriving after a horribly damp spring, I started to think about wine tastings (of course) and came across a winery that, like most businesses, wanted me to subscribe to its newsletter. But instead of feeling like signing up, I was put off...

When faced with a lot of impersonal marketing data thrown at me like unkind confetti, I will inevitably kind of whisper, in a quiet, slightly resigned voice, but what is the visitor feeling? Because stories are personal and humans are not just data points.  Luckily, I don't have...

Welcome, and thanks for reading my first Story Beats blog! It took me a while to think of a name for this blog. At first, I thought, why not just blog? It’s a humble, well-known four-letter word that feels friendly enough, right? Then I got off a...