storytelling Tag

It may sound like a strange question for someone who has had What Is Your Story as their business name since 2011, but do you even need a brand story to succeed anymore? Does story matter in this lightning-fast landscape of AI dominance, influencer marketing,...

Welcome, and thanks for reading my first Story Beats blog! It took me a while to think of a name for this blog. At first, I thought, why not just blog? It’s a humble, well-known four-letter word that feels friendly enough, right? Then I got off a...