brand story Tag

05 Jul

Posted at 16:23h in Brand story

It may sound like a strange question for someone who has had What Is Your Story as their business name since 2011, but do you even need a brand story to succeed anymore? Does story matter in this lightning-fast landscape of AI dominance, influencer marketing,...

27 Jun

Posted at 16:31h in Writing

When faced with a lot of impersonal marketing data thrown at me like unkind confetti, I will inevitably kind of whisper, in a quiet, slightly resigned voice, but what is the visitor feeling? Because stories are personal and humans are not just data points.  Luckily, I don't have...

09 Jun

Posted at 17:27h in Writing

Welcome, and thanks for reading my first Story Beats blog! It took me a while to think of a name for this blog. At first, I thought, why not just blog? It’s a humble, well-known four-letter word that feels friendly enough, right? Then I got off a...